Point of Dispensing During Disasters Assignment Example | Topics and Well Written Essays - 750 words

Point of Dispensing During Disasters - Assignment Example The smooth running of the POD requires planning and coordination with all the various people involved. This response is carried out in collaboration as well as in accordance to the emergency and disaster management plan set up by the state and local administration in case there is one. POD is important as it prevents any infectious diseases that may occur during the disaster from spreading to other people. It also assists in continuing the medication and treatment of the prior medical conditions of victims of the disaster such as asthma and even mental health problems. It also prevents medical stocks in the local public health department and hospitals from running out during the entire duration of the disaster. The PODs also make referrals to other hospitals outside the area or within the area for the more severe medical conditions that cannot be handled on the ground. With the chaos that follows the occurrence of a disaster, it is important to have medical assistance which is free and will cater for the temporary health care needs of the people which are what POD does. The operation of POD is not an easy task as it involves the coordination of many people and organizations. After the disaster is reported, the ICS takes control of the situation. It starts with the planning of the Incidence Control Center where the POD will be set up. This is followed by getting in touch with the local and state public health department to provide the medical staff and first responders. The community is called upon by their leaders to provide volunteers who will be needed for the various activities taking place in the POD. Depending on the magnitude of the disaster, multiple POD centers are set up which offer similar activities (Public Health, 2009). These locations are determined by their accessibility, security and appropriate layout. Drive through POD is also possible to ease congestion in the POD locations. This happens in high-class neighbourhoods and where suitable locations are difficult to manage and operate in.

Comparing and contrasting between two poems Essay Example for Free

Comparing and contrasting between two poems Essay In this essay I am going to look at the differences and similarities between two cultural poems. I will look at the language used by the poets to describe the different cultures and I will also look at the imagery used to portray the cultures in the poems. The two poems I will be looking at is Island man by Grace Nichols and Blessing by Imtiaz Dharker The poem Island Man is about a Caribbean Island man who lives in London and still wakes up to the sound of the sea and the poem Blessing is about a third world country who have hardly any water and cant wait for the water pipe to burst so that they can have some more water for a while. Island Man is broken up into four stanzas with one line at the end on its own. The first stanza is where he is waking up after dreaming about the island and he is slowly coming back from his dream. In this stanza they have used a metaphor wombing, which is actually a made up word, however, this word makes you think that he could have possibly grown up here as the word gives the impression that he feels a sense of safety towards the island and so he could have grown up there. It also uses sibilance with the words Surf, steady and wakes. This creates a calm and gentle mood for the island where Island Man possibly grew up. The second Stanza is also about him waking up from his dream and coming back from the island in his head and also expands on the image created in the first stanza. The first line Wild seabirds gives you the feeling that on this island you are free and you can relax and have fun without being stressed out all the time. There is an adverb defiantly used on the third line to describe the sun Sun surfacing defiantly this is a lexical field, creating the image of independence or refusing to be organized. Also the word emerald has been used to describe the island, this suggests that the island is precious to him and that it has many vivid colours whish are really special to him. Then the last line of the second stanza is stood out from the rest of the poem groggily groggily is used to describe the him coming back from the island to the stress of everyday life, and it emphasises the way that he doesnt want to come back. The third and fourth stanzas are about him waking up from his dream about the island and realises that he is in London and not where he wants to be. Grey metallic soar and Dull, north circular roar are used to describe London as really dull and having a lack of colour, whereas the island appeared to be very colourful, for example Blue surf and sun surfacing defiantly and emerald island. Also in the third stanza the third line stands out from the rest of the poem Surge of wheels, this is describing the sharp sound of London compared to the soft and relaxing sounds of the island. In the fourth stanza, the first and second lines link back to the island muffling, muffling deadens the sharp sounds from earlier in the poem and his crumpled pillow waves, links to the sounds of the island, him thinking his pillow is the waves of the island. And finally the last line in the fourth stanza island man heaves himself which is followed by the last line Another London day, Contrasts with wakes up and shows how much he really is longing to be on that island instead of in London and how he has to pull himself away from his island and begin another London day. The poem Blessing starts with a similie which really emphasises the meaning of the poem the skin cracks like a pod. There is never enough water, onomatopoeia is also used with the word cracks to add emphasis to show how desperate these people are for water. Like Island Man the second stanza expands on the image created within the first two lines. The second line uses onomatopoeia twice, splash and echo. This makes you realise how precious the water is to the people in the poem, especially when it says how they imagine the echo of it in a tin mug on lines 3-6, this really shows there desperation and longing for something everyone else would take for granted. In the third stanza, various metaphors are used to add emphasis to the previous stanza and also create a new image of how they react when they receive more water than they normally have. They describe the water as silver crashing to the ground, this shows how important the water is to the people, especially when the water is described as silver. The people are described as a congregation to again add emphasis and show how much these people want the water and how desperate they are, this is shown again by using another metaphor on the very last line of the third stanza frantic hands, this again shows the desperate people trying to reach for the water. Finally, the fourth stanza describes how fantastic and amazing they find this water by using another metaphor to show how much they treasure the water as the blessing sings over their small bones, also in this final stanza it describes how poor they were and how little they had by saying that the children were naked and their small bones could mean that they are really weak as they dont have much to eat and obviously not enough to drink. Overall the two poems are fairly similar as they are both about people wanting things and longing for something that they dont have. For instance in Island Man he continuously dreams about the island where he possibly grew up and where he wants to be everyday instead of the dull and stressful life that he is currently living in London. Likewise in Blessing the people who live in the poor country have hardly any water and are longing for water. A phrase from each poem could possibly link this to each poem, for example in Island Man on the fourth line it says In his head and in Blessing on the third line it says Imagine. These phrases could indicate to the reader that both poems are about people wanting things that they cant have and are so desperate that they dream about them. However there are differences between the two poems, for instance in the way the poems are written, because Island man has no punctuation apart from a capital letter on the first and last line and also on the first line in the section of poem that starts to describe the city of London. This could be to distinguish between the two different places described in the poem and then the last line of the poem where it shows how he is feeling about waking up for another London day when he really doesnt want to. And also because in Blessing they are longing for something which they need to survive (water), whereas in Island Man he is desperate to go back to the island where he grew up and is precious to him however unlike the people in Blessing, he could actually live without the island, even though he may not want to, although you cant live without water.

Classical View On Corporate Social Responsibilities Business Essay

Classical View On Corporate Social Responsibilities Business Essay The perceptivity of sustainability is both in the sense of achieving long-term success and as survivability of a corporation (Zink, Steimle Fischer 2008,). Dunphy, Griffiths and Benn (2003) conceive corporations as channels of social purpose, constructed within society to attain useful social objectives. Henceforth, corporate social responsibility commits a significant role towards the sustainability of corporations. Both corporate social responsibilities and sustainability, and its related concepts influence all aspects of business. Chandler and Werther (2010) acknowledge the understanding of corporate social responsibilities as an aim to define the future of our society. However, the apprehension of corporate social responsibility determines the corporate governances. As the question arises, does practicing stakeholder management aid corporations to be more sustainable? In this essay, classical and contemporary view of corporate social responsibilities will be put into discussion before coming to a conclusion. In addition, theoretical frameworks and real world corporate cases will be reason about in the respective governances. Classical View on Corporate Social Responsibilities The only social responsibility of business is to maximise profits Friedmans frequent saying. In reference to Friedmans classical view, the purposes for business to exist are for distributing products and services to society, and thereafter, for creating economic value which subsequently generate profits for shareholders. Keinert (2008) trusts that the mangers are in control to maximise these revenue for shareholders, obligate by the employment contract as an agents for the shareholders of the firm, the principals. It is also emphasised by Zu (2008) that for classical management corporation has no interest in looking beyond profit maximization, with the exception of profit benefit activity. In another words, the primary goal of business is profit, while corporate social responsibilities and ethical custom deem secondary. Nestle, Walmart, FordMotor, and Microsoft, sadly, are one of those big companies who practice this. Walmart Walmart, one of the biggest and well-known companies worldwide, has a record of relentless violated the right of its US workers and exploited the weak US labour laws thwarts union formation, child slave labour and even broken the environmental laws. Funds were invested to prevent employees from protesting their right due to the reduction of insignificant take-home pay and working overtime for zero pay. Employees and managers were brainwashed to oppose union from the moment they were employed. Surveillance, rapid response team and undercover spy were funded to monitor any union formation. [Appendix 1] Suppliers of Walmart were pushed to neck up on their wholesale prices. Child slave labour was happening in its manufacturing facilities abroad. [Appendix 2] The environment friendly campaigns involved were all a fraud. [Appendix 3] In 2008, Walwart admitted as much but provided limited responses however continued its public relation effort. Agency Theory With the underlying of agency theory, principal-agent framework is popularly used in many corporations including Walmart. The principal usually offers incentives to the agent to stimulate them to act upon principals best interest. The practice of agency theory is constructive as many big companies have successfully climbed up the rank worldwide. The problem with principal-agent framework is that agent sometimes practice discretion to maximize their own advantage rather than of the principal. However, usually, agency cost motivates the agent upon acting on behalf for the principal such as monitoring costs, bonding cost and residual loss. With Walmarts bonding contracts, most employees were in dilemma. In Friedman argument, he claims that owners may establish objectives apart from profit maximization; one example would be taking away money from its stockholders, employees or even customers. (Crane et al 2008) Despite over three hundreds billion in revenue and over ten billion in profits in 2007, Walmart with the conception to provide the best for consumers, dismissed the ethical customs towards its employees and stockholders. On top of that, in order to build its reputation, environmental concerns claimed were put aside. Though, Walmart is now sustainable and has picked up itself since then, consumers are still very concern and protesting against Walmarts corporate social responsibility. Contemporary View on Corporate Social Responsibilities The success of the corporation in corporate social responsibilities demonstrates how well it has been able to influence stakeholder concerns while executing its business model. Carroll relates corporate social responsibility into a four level pyramid economic, legal, ethical and philanthropic responsibility, where his viewpoint is a hybrid between the classical and stakeholder view on corporate social responsibilities. (Chandler Werther 2010) Abreast the economic basis of activity, corporations are enacting similarly in Friedmans theory. Moving up the pyramid, the legal responsibility is its duty to respond within the legal framework. Stakeholders would further anticipate corporations into fulfilling its ethical responsibilities. Lastly, under the philanthropic responsibility, corporations have become more proactive and enforcing strategic means that can benefit both the corporation and stakeholders. (Keinert 2008) However, with the ever outdated laws, will legal responsibility be accounted for when this happens? Or with ethical debates not written in black and white legible? Are strategic means that benefit stakeholders are done with obligation? And with knowing ethic and doing ethic does not comes together. Questions like these arise; there is no one who can answer it. Corporations, like Hitachi, who practises under Carrolls pyramid, might sometimes, deem to have hidden agenda behind the good intention. Hitachi The corporation was awarded by the non-profit Social Innovation Japan and supported by the Ministry of the Environment, also honoured with a Social Business Award. Concurrently, while in developing a tractor that could neutralises landmines and cultivates land, Cambodia was affected by the post-war. This further benefits the product. The machines were placed in affected population by mine camps to curtail critical injuries and deaths, while prepares land for their own sustainable futures. [Appendix 8] Despite being awarded, Hitachi was found below social responsibility examination standard. [Appendix 9] Stakeholder View on Corporate Social Responsibilities An effective stakeholder management present a clear synopsis of societal expectations and a concrete foundation for a distinct and legitimate corporate social responsibility approach (Louche Baeten 2006). Freeman relates stakeholders with business and stakeholders with ethics as they come together as the same thing. He emphasises on the fundamental human connection with the stakeholders, and it is a duty to take the effects of the business on stakeholders into consideration. (Stakeholders Are People 2009) Corporations are usually described as interconnected interest group, also known as ecosystem concept. UPS, Starbucks, Disney and Marks Spencer are the few sincere corporations that have strong believe and practice in corporate social responsibilities. United Parcel Service (UPS) According to CNN Money, UPS has been on Fortunes Most Admired list of top ten socially responsible firms for three consecutive years. (Gunther 2006) Beside heavily involve in global economy, with great corporate social responsibilities, UPS has been awarded with plenty of commitments towards its people and the environment as well. [Appendix 4] Many employees settle in UPS for more than 30 years regardless of their position as a driver or in the office. Many of them are immigrants and the poor, and some join after high school or college. Employees are provided with good pay, health-care benefits, tuition assistance, stock purchase plan, a chance to advance and a share sense of purpose. Above all, the most recent, UPS supported numerals organizations towards humanitarian relief and road safety initiatives by awarding grants from The UPS Foundation. [Appendix 5] Beside, in UPS, employees are encouraged to volunteer and make a difference in their communities. [Appendix 6] At the same time, UPS was awarded being the first in its industry with Leadership in Energy and Environmental Designs Gold Status and Energy Star Certification. [Appendix 7] UPS has shown a consistent stakeholder practice towards corporate social responsibilities. Stakeholder Theory With underlying of stakeholder theory, it can accumulate future development of corporate social responsibility by determining and integrating financial and social concerns. In Freemans view, the intention will be better served and satisfied if corporations were to think about stakeholders. Given the interrelationship with its stakeholders, UPS has shown great ability in responding effectively toward the stakeholders. (Freeman et al 2010) With UPS case, we can see that UPS has successfully sustained itself with the management of stakeholders. Utilitarian believes stakeholder management leads to the best consequences as it acknowledges stakeholders interests. However, Banerjee (2007) doubts the capability of stakeholder management due to its one-dimension and emphasising on utilitarian power withal ignoring the mechanisms that form and transform economic and social domains. In Kantianism argument, considering of stakeholder and using of the individuals within the stakeholder are two different things. In another words, to use stakeholders to increase shareholder revenue would be ethically wrong. (Cooper 2004) In Kantianism term, questions arise, such as are the employees volunteering their hours willing or are they obligated to do so? In the debates about corporate social responsibility, Justice Ethic believes ethical responsibilities are not defined by the efforts of the righteousness in economic and legal terms, but in the pursuit of voluntary measurements of individual character. (Rendtorff 2009) In other words, the business virtues of UPS, are they formed to create stakeholder values? Strategic Sustainability While there is increasing agreement that businesses need to embrace sustainability, research in the theories above, stakeholder management has proven to be more sustainable in the global economic landscape. Freeman believes each of the stakeholders has a right not to be accounted for compromising end, and hence stakeholder participation is essential in order to determine the future direction of corporation. As each category group places a major part in each other in term of harms and benefits as well as rights and duties. In return for labour, employees are given job security, wages, medical benefits, and meaningful work. By addressing toward consumers needs and satisfactions, corporate governance immediately satisfies the need of suppliers and shareholders. Usually the ethical of excellent consumer services and products carry over to the community resulting in good reputation. Stakeholder theory above proves to be a useful tool to assist a broad range of corporations to develop their sustainability portfolio and consistently create sustainability value in a long run. Conclusion Corporations exist in a sustainable model that enable people to effectively practice their expertise and create jobs, economic value and wealth for the society and the corporation. With globalisation, corporate governance can have a huge impact on the society. Examples of Walmart and Hitachi showing their irresponsible ways of governance, with agency theory and stewardship theory lead to a bad reputation. Corporations are urging to reposition themselves towards a sustainable value portfolio and making stakeholder theory seems to be the most effective instrument to ensure strategic sustainability. Pursuing the expanding frontier of corporate governance as social responsibility, with the effectiveness of stakeholder management within corporate governance, it may generate a more equitable global business environment.

Immaturity of Holden in J.D. Salinger’s The Catcher in the Rye Essay

Immaturity of Holden in J.D. Salinger’s The Catcher in the Rye In J.D. Salinger’s The Catcher in the Rye, the main character, Holden, cannot accept that he must move out of childhood and into adulthood. One of Holden’s most important major problems is his lack of maturity. Holden also has a negative perspective of life that makes things seem worse than they really are. In addition to Holden’s problems he is unable to accept the death of his brother at a young age. Holden’s immaturity, negative mentality, and inability to face reality hold him back from moving into adulthood. Holden’s immaturity causes him many problems throughout the story. Although he is physically mature, he acts more like a child. â€Å"All of a sudden I started to cry. I’d give anything if I hadn’t, but I did† (p. 103). This occurs when Maurice argues with Holden about money that Holden owes to a prostitute. The situation becomes too much for Holden to handle, and he breaks down like a child. Holden also tries to have immature conversations with people who have become adults. Another example of imma...

A day in Detroit Michigan

A day in Detroit Michigan It is a cold, cloudy, overcast morning in Detroit, Michigan. It is very remote here and there have only been a few people I have seen walking the streets. I have seen only about four people so far as I am walking downtown, and those were African Americans. I have not seen any white people though at this time. I feel as If I am In another country. Most of the city at this time Is very remote and there are not a lot of businesses that are still in business. I feel cold here and as I am walking the energy that I am feeling is very shut off and bare.I feel as If I am In a place where no one ants to be, and I am a little scared that I am walking these streets with Just my brother and l. Everyone that we have passed by have looked at us strangely probably wondering why we are walking these streets. It Is 10:00 am In October here In Michigan. Dead leafs surround the sidewalks and streets as the colored leafs start changing. This Is my favorite time of year In Michi gan. The sky is grey and the air is chilly so we are dressed pretty warm.The sun is trying to come through the clouds but so far it is still very cloudy and gloomy. No one is around and I am looking at the buildings in the city and how a lot of of Hess buildings are so different. There are a lot of abandoned buildings around and it looks as if non one wants to come and take care of them anymore. This is when that cold feeling really started kicking in as I'm realizing that this city is so dead and seems like no one wants to keep this city alive anymore. The sun is finally starting to peak through the clouds now.It is now 2:30 in the afternoon here in Detroit. I have seen more people at this time walking around. When the sun started coming out, I felt that it touched the city in a way and made everything have more hope that surrounded me as I walked up and down these trees. The city had more of a positive feeling at this time, and the sky was turning but and I even saw more people la ughing and carrying on conversation through each other. The birds were chirping in the trees and the environment seemed more alive.The only down fall that I came to realize was when the sun came out, the streets started smelling and the weather started getting humid and muggy. A lot of people that â€Å"lived† in the city were homeless. That means the outside is their bathroom as well. As I started walking further away from downtown, I noticed some houses along the way. I was in a bad neighborhood but no one seemed to be outside so I kept my head down and continued on my way. The houses were old and not well kept that had trash along the side of them and metal bars on the windows.Every other house on the block was abandoned. I felt sad and blessed at the same time. Sad because I felt so bad for the people that were living their life this way and blessed that I was able to come from such an amazing home and a fortunate family. Night was falling and I cam back to observe the ni ght life In the city. I stayed In my car and drove around the city because I felt that at this time of day It was unsafe or me to be walking around. A lot of gang actively happens at this time and I would of been scared.There was a lot of traffic and I looked and followed it to see what was awesome because events stuck as a Detroit Red Wings game still took place in the city. It was a nice surprise seeing all these people wearing red wings Jerseys smiling with excitement about the game. I drove home with fulfillment that I got to experience a day in Detroit Michigan. Although at first it was a cold, gloomy, grey day, it turned out to be a good day. Being able to experience a day in Detroit reminded me to always be grateful for everything that I have.I think this experience will forever stay with me whenever I feel as though I am having a bad day. I will always look back and remember that it could always be worse. I think everyone should spend a day in a less fortunate area to keep i n mind how much you really do have and to not worry about the little things that life throws your way. To always remember that everyone you come in contact with is fighting a battle Just like you and to never treat those around you less than because we are all humans. Thank you for this humbling experience Detroit.

Internet a Tool of Modern Age

Mass Media Society Abstract This paper shows the problems of mass media. Mass media is absolutely important for our life. However, as much as mass media plays an important role in our society, it causes some serious problems. Mass media makes citizens recognize misjudgments by distorting the truth. Most serious problem mass media can affect extreme power to our society. Mass media has been developed more and more as society has grown, becoming centralized authority in our society. Exaggerated contents of mass media affect bad sides to people-especially teenagers.Some people tend to believe mass media absolutely, so it is also becomes a problem. Television, internet, and advertising, nowadays, the most important medium of mass media brings some problems to each other, so these are issue in society which people have to solve. Mass Media Power The more society has grown, the bigger the market of mass media has been developed. Hibbert (2006) defined in the book  the power of media  t hat mass media is all part of television, radio, Web sites, newspapers, magazines and books. They deliver information to the public (p. 6).People can meet and understand their society through mass media. Before 1960s, mass media was not public. Some citizens could know how their society and economy were moved according to newspaper. Since 1970s when television was invented, the market of mass media has been developed. Now, most fields of mass media were created, so we can meet mass media really easily not only on the streets but also at home. We are living under the effects of mass media. However, this development of mass media brings some problems in our society as two sides of the same coins.Mass media crisis has rear up secretly because most media organizations do not want to be revealed to their problems frankly. Problems Mass media affects all fields such as politic, economy, government, culture and society. Almost all countries have their own problems of media. The most seriou s problem of that media is mass media can bring confusion of people value. For example, mass media is to make people agree their ideas or thoughts in terms of propaganda. The meaning of propaganda is â€Å"a concerted set of messages aimed at influencing the opinions or behavior of large umbers of people† (Propaganda, 2008). Find out how our expert essay writers can help you with your work†¦ Actually, this word was meaning of the things to be spread. However, now most people may know the word of propaganda is some information which is false or emphasizes one part of a situation, normally used by a government or political group according to Nazi propaganda (Bytwerk, 2005). Taylor (2001) revealed how Hitler implanted his ideology in their citizens: In 1933, Adolf Hitler appointed Minister for Ministry for Public Enlightenment and Propaganda, Joseph Goebbels.Goebbels had spread a lot of propagandas, contained the ideology of Hitler and Nazi. All journalists, writers, and ar tists were needed to register with one of the Ministry's subsidiary chambers for the press, fine arts, music, theater, film, literature, or radio. The Nazis believed in propaganda as a vital tool in achieving their goals. Adolf Hitler was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918. Broadcasters and journalists required prior approval before their works were disseminated.Along with posters, the Nazis produced a number of films and books to spread their beliefs. (pp. 162-163) In the U. S. and South Korean government also by emphasizing red complex to their citizens through mass media like radio or newspapers, the governments make their citizens recognize the hostile attitude about all policies of socialism while they justifies their policies (Kang, 1997). These things are absolute examples of mass media’s problem. In addition, as mark et of mass media has been developed much, the authority of mass media has grown also.The power of mass media has been centralized too much, so it exercises extreme influence over any government. The contents of mass media have been contained exaggeration and violence more and more. This mass media makes people tend to believe absolutely. Mass media has strong authority in our society. Mass media became one most important way for people to deliver information since mass media has been developed. We can get a lot of information and knowledge easily through mass media like newspaper, magazines and books. Actually, there is no way for us to take new information except through mass media.Therefore, mass media could have great authority among our society. You can get expert help with your essays right now. Find out more†¦ Television Television is one of the most important media of mass communication. Common people may watch television at least one hour every day. Some people usually meet news through television and others may want to watch dramas or variety shows. We can watch a lot of programs according to our tastes through television. Nielsen media research (1998) reported: â€Å"Television was introduced to the U. S. A. t the 1939 World’s Fair in New York. After two years, the Federal communications Commission licensed and approved the first commercially available television stations. In 1950, about 9% of American homes had TV sets. Since 1985, television ownership has been about 98%† (cited in Bushman, 2001, p. 477). Since television was invented, media became very popular in our life. Now almost all families have television at least one at home. Television has developed since 1930th  as amazing invention can give people a lot of information and enjoyment visually and audially both.Most Americans watch television for 3 to 5 hours per day (Horvath, 2004, p. 378). As much as television has become famous to people, it causes many problems too. The violence of television’s programs has very serious effects. In television programs, we can easily see a recurrence of a case. It causes imitative crimes. Brandon Centerwall (1993), a professor at the University of Washington reported that from 1945 to 1974, 93% of the murder rate has been increased. It shows that television teaches violence, and it also makes people be unconcerned about violence.It can also cause antisocial actions. Television can bring addiction, which is one problem appeared since mass media was developed. TV addiction is similar with other addictions like drugs addiction or gambling. Especially TV addiction is bad for children. â€Å"A child who watched two hours of television a day before age three would be 20 percent more likely to have attention problems at age seven compared with a child who did not watch television† (Christakis, 2004). Television programs are contained to the violent acts and sensational contents more and more by pursuing commercial value.Moreover, they also maintain that television is forcing simple thoughts. Television gives us a lot of information but they can just give that. Viewers just can accept television’s information we cannot communicate with television. It is sure that the invention of television brought great development in our society. However, as the market of broadcast has been bigger, programs in television has been contained more violence and exaggerated. These things give children and teenagers bad effects, so all broadcast need to adjust their program contents. Internet Thatcher and Goolam (2005) said in their journal:The number of people using the internet has grown exponentially since the emergence of World Wide Web about ten years ago. No one is exactly sure how many people have online access. According to NUA Internet Survey (2002), it was estimated the number of internet users is approximately 600 million people in 2002 (Nua Internet survey, cited in Thatcher ; Goolam, 2002, p. 767). The popularity of the WWW, combined with the pervasiveness of computer technology in general, means that people are becoming increasingly reliant on technology and the Internet to conduct their day-to-day and work activities. p. 767) Although internet appeared as a new medium of media and it formed new society, internet is not mixed with society where we live, so it caused many problems. We can accept tremendous information via internet because people in all over the world could share their information on network. However, as much as there is a lot of knowledge, in internet there is also information not true and useless. Also, since internet was popularized, many illegal crimes have been happened through internet. These crimes committed through the use of computer are called cybercrime.Cybercrime is â€Å"a real and growing problem that costs governments, businesses, and individual computer users millions of dollars annually and that facilitates many of the same cri mes committed in real space, such as identity theft and the trafficking of child pornography, only on a larger scale† (Jones, 2007). The Internet Crime Complaint Center (IC3) revealed the U. S. A. lost about 240 million dollars from online crime during 2007: Find out how our expert essay writers can help you with your work†¦ Financial losses from online crime reported to U. S. uthorities reached a record high last year, topping nearly 240 million dollar. Taking into account unreported crimes the real figure is likely to be much higher. Auction fraud and other forms of cybercrime reported to the Internet Crime Complaint Center were up 40 million or 20 per cent from those reported in 2006. The IC3 received 206,884 complaints about internet crimes last year, more than 90,000 of which were referred to law enforcement agencies across the U. S. IC3, which serves as a clearing house for cybercrime, is a joint operation between the FBI and the National White Collar Crime Center.A lthough internet auction fraud was the most widely reported complaint to the IC3, other problem areas included non-delivery of purchases and credit card fraud. Computer hacking attacks spam and child abuse on the net formed the subject of other complaints. Commonly reported scams involved the purchase or sale of pets, cheque fraud, email spam, and online dating fraud. The report provides evidence that the U. K. is fast catching up with the U. S. in being a hotbed of cybercrime. Despite the fact that the IC3 study is supposedly a national US annual report, the UK is the source of 15. per cent of the crime reports, significantly ahead of other cybercrime hotspots such as Nigeria (Leyden, 2008). It is also commonly happened to be invaded person’s privacy and personal information on network. According to a survey of 1,000 U. S. adults conducted by TNS Sofres on behalf of digital-security company Gemalto (2008), about 60% of Americans are concerned about stealing their account pas swords when they bank online, and 38% do not believe online payments (cited in Swartz, 2008). Advertising Advertising is a part of mass media.Market of advertisement has been developed as much as we can see an advertisement per one minute. Nowadays most products make up of advertisement because each product has to be sold in infinity competition society. Now customers live in the flood of advertising. From the moment of opening eyes to going to bed, people are connected with advertising through television, radio, newspapers, magazines and catalogs. Human Communication research (1998) shows one adult can contact to 3,000 advertising during one day and he or she can memorize just 10 out of 3,000 (cited in Kim, 2000, p. 4). The market of advertisements has been developed. However, the problem of advertisements are inherent in function of information, entertain and persuasion, so they may not only make people’s life style changed but also promote decadent culture like alcohol, ci garette and sex. You can get expert help with your essays right now. Find out more†¦ Ellickson et al (2005) studied about how much advertising will affect to adolescents: Ellickson and other authors examine the relationship exposure to different forms of alcohol advertisingand subsequent drinking among U.S. adolescents and assess whether exposure to an alcohol and drug prevention program mitigates any such relationship. The sample includes 3111 seventh-graders drawn from 41 South Dakota middle schools, and they are exposed to television beer advertising, variables were constructed for four types of alcohol advertising – television, in – store displays, magazines and concession stands. The result of this experience is several forms of alcohol advertising predict adolescent drinking; which sources dominate depends on the child's prior experience with alcohol.Forty-eight percent of the non-drinkers in grade 7 qualified as past-year drinkers by the spring of ninth gra de, indicating a substantial amount of initiation over the period examined. (pp. 235-246). Like this, advertising affects to people, especially adolescents a lot. Actually advertising has a great of influence on customers and society. For example, there is a study that skinny models in advertising cause eating disorder of women and girl, so some countries took measures to ban ultra-skinny models from their catwalks (Diderich, 2007).People can meet the extreme number of advertising everyday, so advertising has to be made without exaggeration and fiction. Janese Heavin (2007) who is the Tribune’s staff, wrote the article about a study: University of Missouri-Columbia research said that looking at pictures of flawless models in fashion magazines can make even the prettiest women feel downright crummy. Laurie Mintz, associate professor of education, school and counseling psychology in the MU College of Education said most women know intuitively or subconsciously that when they lo ok at magazines they will feel badly about themselves.The study validates what women know in their own experiences but assume it is just theirs to deal with. Spearheaded by graduate student Emily Hamilton, who used the project to earn her master’s degree, the study asked 81 college women to rate how they feel about their appearance, from facial features to chest size. Some of the women were then asked to view magazine advertisements that used fashion models to sell products. Others looked at ads that showed products with no models.Those who saw the images of fashion models later reported having a more negative body image, regardless of their own attractiveness. This study shows women were equally affected by the images. It is been commonly believed that larger women or women struggling with eating disorders feel worse after seeing pictures of models, but the latest study indicates the images are bad for everyone. In conclusion, people have to be careful when accepting mass me dia’s information.There are not simple solutions to solve the problem of media. These problems of mass media like television, internet and advertising have bad effects on people especially the perfection of self during childhood. People should try to accept right information through mass media. Therefore, they need to improve critical thoughts for filtering correct acknowledge. Critical thinking might be helpful to accept which information is needed to us. Critical thinking is â€Å"mental processes of distinguish, analysis and evaluation.Critical thinking is a form of judgment, specifically meaningful and reflective judgment. Using critical thinking one makes a decision or solves the problem of judging what to believe or what to do, but does so in a reflective way† (Critical thinking, 2008). People have the right to criticize and punish media which is to destroy our emotion and ethics. People have to improve power of judgment. If people have ability to control informa tion in this information-oriented society, they may have precedence over other people who do not have.Need an essay? You can  buy essay help  from us today! Custom essay QUOTE ORDER a custom essay Please rate the quality of this essay: Good Neutral Poor Struggling with your essay? You can get your essay custom written by an expert in your subject area. Fully researched and referenced, the perfect model answer†¦ Get a quote here Share & download: Print Download Email Request the removal of this essay. Find out how UK Read more:  http://www. ukessays. com/essays/media/mass-media-society. php#ixzz2QiFaMPxA