Judo Stategy Essay Example

Judo Stategy Essay In each of the four cases, does the entrant or challenger (i. e. Softsoap, Red Bull, supermarkets, Freeserve) have a competitive advantage when they market? Would they if the incumbents imitated their product offerings immediately? Softsoap According to the time of the case, bar soap is the product which is the market leader until late 1977, Minnetonka release Soap Machine that is the first time to have liquid soap in the market and continuously launch Softsoap in 1980. Softsoap entered to the market as the first mover, gain a competitive advantage and become to the market leader. However, competitive advantage of Softsoap is not able to preserve the market share when it is attacked by big players in the market as PG and Armour-Dial which are produce the liquid soap after. Red Bull Red Bull has a competitive advantage in term of focusing on the specific market and distribution strategy. It focus on the energy drink segment which has a small percentage from soft drink industry. They success in access to the consumer which is Red Bull assess that big player as Coke and Pepsi are probably not come to play in this category. Moreover, using its own distribution network can build brand image and it’s the easy way to keep Red Bull uniqueness. Supermarkets In U. K. Petrol Price War case, supermarkets had the competitive advantage but they are not sustainable because it’s depend on gasoline price and the location. Lower price gasoline was the factor to persuade customers to the store while the authority of setting gasoline price was the major gasoline retailers. We will write a custom essay sample on Judo Stategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Judo Stategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Judo Stategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Freeserve Cutting price is not quite a competitive advantage, in case of Freeserve, it effort to provide service in low price expect to outcome AOL while AOL not only be internet service provider but also provide content valuable as interactive news, entertainment shopping, information, email service and so on. It’s probably that Freeserve was operating in on loss by too low of service fee. 2. In the Softsoap and Red bull cases, what kept the incumbents from fighting back aggressively, at least initially? In case of Softsoap and Red Bull, the big players as PG, Armour-Dial, Lever Brothers and Colgate Palmolive (Softsoap Case), Coke and Pepsi (Red Bull Case) penetrate their market share and have a strong brand. It’s quite too risky to fighting back aggressively because it probably damage their current brand, decreasing brand image, decreasing the market size by cannibalize to current product and maybe lesser profit from fighting because of more spending on promotion and advertising for launching new product. 3. In the case of the UK petrol war, how do you think the supermarkets expected the major gasoline retailers to react to their entry? Was this expectation reasonable? In U. K. Petrol War case, I think supermarkets expected the major gasoline retailers to react their entry because the sales volume and revenue of supermarket was high or low depend on gasoline price which was controlled by major gasoline retailers. The expectation is reasonable because it’s the only one way the gasoline stands compete is price. When price war occurred, in one area where compete in price, the petrol station in that area have the same low price, leading to loss in profit margin. Moreover, the variety of consumer behaviors, consumers may prefer the convenient in filling up the gasoline then ignore to find the lowest gasoline price and sometimes it’s not reasonable to save a few money for lower gasoline price by the wasting time. 4. In the Freeserve vs AOL case, which consumers do you think are most readily switching to Freeserve? How can AOL retain these customers? Because of the low price of Freeserve, it probably gain the customers who are price sensitive as teenagers who get low income and don’t pay attention more to value-added service while AOL was the higher price but providing more than internet accessing. Ways to retain AOL customers are create network effect in order to create high switching cost by build up special things which create community among the users such as instant messaging, provide contents which is the strength of AOL service such as interactive news, entertainment, information, shopping, email service and so on. Last but not least, AOL is the largest internet service provider, It can communicate this strength point to users to rely on AOL then they will not switch to freeserver.

Parsons Chairs and Parsons

Parsons Chairs and Parsons Parsons Chairs and Parsons Parsons Chairs and Parsons By Maeve Maddox The first time I heard the term parsons chair I immediately imagined that the name derived from some quaint country custom of seating the visiting preacher on the best chair in the parlor. Not so. The Parsons chair takes its name from its place of invention: the Parsons School of Design founded in Paris in 1921 by Frank Alvah Parsons. According to an article on a site called Modern Dining Chairs, The parsons chair is virtually always crafted of hardwood, and features a slightly curving, squared backrest and legs. They are usually featured with slipcover upholstery that entirely covers the legs and gives the chair a solid, monumental appearance. This slipcover is optional or absent on many recent models. Furniture retailers don’t seem to agree as to the spelling. You can find Parsons chair, parsons chair, Parson chair and parson chair. Until a chair design expert corrects me, I’ll go with Parsons chair in recognition of the fact that the name comes from a proper noun. However, since Parsons is not a commercially-registered word, Im sure that parsons chair cannot be considered incorrect. The word parson meaning â€Å"clergyman† derives ultimately from the same Latin word that gives us person in the sense of â€Å"human being.† The word entered English from Anglo-Fr., O.Fr. persone curate, parson. Person may have come to mean the person in charge of the local church by shortening the Latin phrase persona ecclesiae person of the church. I suppose that a pronunciation variant turned person into parson. The word parsonage, â€Å"house for the parson,† is documented from the 15th century. The word parson occurs in several English expressions. One that I find amusing is the parson’s nose, a reference to the fatty tail end of a cooked chicken or turkey. My granny used to gross us out by eating that bit. She may have called it the pope’s nose. Here are some other words used to refer to personnae ecclesiae. chaplain clergyman cleric curate pastor preacher priest minister rector vicar Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?Time Words: Era, Epoch, and EonThrew and Through

Marketing - Second Assignment Essay Example | Topics and Well Written Essays - 750 words

Marketing - Second Assignment - Essay Example l services Employment in wholesale & retail trade Toledo 47% 31% 46% 44% Cleveland 22% 27% 16% 27% Fort Wayne 16% 11% 19% 5% In the first part of the assignment, I have observed that cities have higher numbers of employment opportunities compared to the suburbs. The number of employment opportunities is progressive relative to the distance of a town from the city center. Cities have the highest numbers of employment followed by close surrounding areas with distant areas recording the lowest numbers of employment. ... The high numbers of employment opportunities are as a result of the government and private companies preferring establishing their businesses in areas where there is plenty supply of labor. On the other hand, businesses may be established in suburbs because of the low cost of land relative to the city center where land ownership is very competitive and very expensive. In the second part of the assignment, the newspaper article reports of a situation whereby UBS is making plans to relocate to Manhattan where it was originally located in the early 1990s. Business owners and employees of the firm are concerned about the firm relocating from Stamford where it is considered to have the largest number of employees. Business owners are worried because the relocation of UBS could mean loss of business. Most of the businesses rely heavily on the presence of the company in the area. On the other hand, employees are worried because the relocation of UBS to New York means that they would be payi ng more for transport to their place of work. However, UBS had made the decision to move to Manhattan because the city had a lot of young talent that could work for the organization. This would see UBS employees moving to the city to secure employment. The observations made are consistent with the Alonso model to the extent that majority of job seekers prefer working in the city as opposed to suburbs. Employers on the other hand consider locating their business in the city because they expect to maximize profits despite incurring high costs of rent. Cities rank higher in the number of employment opportunities than suburbs and most of the jobseekers prefer living in the

Case study Example | Topics and Well Written Essays - 750 words - 10

Case Study Example Basing on this, this paper has developed a SWOT analysis of FedEx. A SWOT analysis is a managerial strategic program aimed at analyzing the strengths, weaknesses, opportunities and threats of an organization so that decision makers can enact policies basing on information at hand. From the DI case, the weaknesses of the organization are highlighted, and in all, they are internal, and based on employees negligence. This report will highlight that. The table below shows the SWOT analysis of the organization. Political instability in various countries and regions of its interest might affect its operations. For example the Arab Spring crises that started in Tunisia to Egypt that led to overthrow of these governments through mass participation. Poor judgment by its employees on appeasing aggrieved clients can lead to customer dissatisfaction for example Poor customer relationship skills witnessed by the supervisor sending chocolates instead of offering an apology to aggrieved customers. Loses arising from inefficiency of their services through paying of refunds and compensations to clients for expenses arising from the company’s negligence. For instance DI lost $ 600 in paying trade booths which were to be used for showcasing the undelivered goods (McDougall and Charles, 48). Risk negative publicity and therefore affecting their profitability due to their inefficiency in handling DI shipments. This is portrayed by Anita Kilgour expressing her disappointment and unhappiness at how the organization handled her orders. From this analysis, we can conclude that FedEx is a strong company with minimum weaknesses in its operations. It is also a technology oriented company and because of this, it is a market leader in provision of courier services. Despite its strengths and position in the market, the company can improve on its weaknesses by improving on the terms of the money back guarantee system, to give

Formal Analysis of Gao Jianfu (1879-1951)s Buddhist Pagodas in Burma Essay

Formal Analysis of Gao Jianfu (1879-1951)s Buddhist Pagodas in Burma - Essay Example In 1939, Gao Jianfu was one of the Chinese artists who founded the Awakening Art Academy. The main purposes of the academy were to produce skilled artists who could document the war crimes in form of paintings, and to host art exhibitions in the southern cities of Macao and Hong Kong (Hung 148). During his time, Jianfu not only spearheaded establishment of national art academies, but also produced iconic paintings of ruined cities and buildings. Succeeding sections of this paper contains formal analysis of two paintings on the theme of ruins and destruction by Jianfu. In one painting on page 151 of the chapter The Birth of Ruins, Jianfu uses ink and color on paper to depict a Chinese city in ruins. On page 153 of the same chapter, there is a painting by Jianfu depicting the burning of the Afong Palace. With respect to the painting of a city in ruins, Jianfu work shows the architectural remains of two adjacent buildings, clustered debris on the ground, and white and orange smokes soaring up to the skies. The city in ruins painting contains diagonal lines. Edges of the destroyed walls are diagonally aligned with respect to the ground. In addition, debris and smoke streams are tilted with respect to the ground’s horizontal and vertical planes (Hung 151). Similarly, the painting of Afong Palace depicts dust, ashes and smoke rising in a tilted manner. In both paintings, Jianfu employed the use of diagonal lines to convey a feeling of instability. Diagonally represented structures means they are either unstable, or are wobbling from the effect o f instability (Whitney 58). By using diagonal lines, Jianfu wanted to concisely represent the destroying effects of Japanese invasion in the city painting, and the detrimental state of the Afong Palace in the second painting. With respect to the formal analysis concepts of shape and form, Jianfu depicted both paintings in three dimensions. By viewing the city ruins and the Afong Palace painting, one

Eye Tracking in Usability Evaluation

Eye Tracking in Usability Evaluation   In this literature review I have talked about experiments conducted on usability of various interfaces and designs using eye-tracking. The authors of the papers focus on various types of eye movements for usability evaluations like saccades, pupil dilation, fixation, scanpaths etc. Based on these measurements the try to infer the point/area of interest of the users, point on entry, the cognitive load etc. about the user. These conclusions help in understanding the mindset of the users which can be generalised to a larger population within the proximity of time and space and help in making recommendations for better design of the interface. Benefits of eye tracking: Eye tracking has many benefits. Using eye tracking methods for usability evaluation one can track how the users interact with a given interface or environment. They help in measuring the effectiveness of a visual element on the interface. The measurements recorded can give an insight into the users mind while making a decision regrading searching or navigating an interface. This can be done by measuring what users are interested in, what they are ignoring and what is distracting them from their current tasks. They help in figuring out the Area of Interest which I a randomly shaped box that may contain some information or object or potential interest to the user. The quantitative data collected through eye tracking gives a visuals representation usually in the form of heatmaps(hotspots) which help in better understanding the results. Eye tracking equipments used now-a-days like Tobii and SMI are easy to set-up, calibrate and handle. They are unobtrusive and p rovided accurate real-time feedback. The fast passed usability testing of the software development industry, test conducted using eye tracking can of valuable and useful input providing benefits what will help the users. Eye Tracking in Usability Evalusation: A practitioners Guide [1] This paper is a general guideline on the use of eye tracking used for usability evaluation. The author talks about the specialists who conduct the study, the metrics used with the testing, the protocol followed to conduct a test. They also talk about when eye tracking can come in handy as compared to the normal usability test which usually include heuristic evaluation, cognitive walkthrough, checklist, remoter-usability testing, click-tracking etc. The authors talk about the different types of eye movements that are measured like saccades, fixation, pupil dilation, scanpaths etc. These movements provide a log of the visual attention of a user on the interface. It is also interesting to know that the eye tracking gadgets only track the movement of one eye, usually the dominant eye of the beholder. Saccades: rapid eye movements. Fixation: A linger at a point for more than 300ms. Scanpath: established by the sequence of saccades and fixations. Most of the studies conducted analyzed the fixation pattern. Which can be realized through heatmaps. Red indicates the highest level of fixation followed by green yellow. The areas which are not colored drew no attention. F-Shaped Pattern for reading web content[4] The author says that a eye tracking study was conducted on 232 users on their reading behaviour on webpages. They found a governing F shaped pattern which was undeviating among most of the users. The participants of the experiment were fond to first adhere a long horizontal gaze across the screen, followed by a short horizontal gaze on the area below and finally giving a quick vertical scan of the content of the webpage. Occasionally there were a few cases of an E and an L shaped pattern but mostly F was dominant with variation in the placement of the horizontal bars. These patterns suggest hat usres dont read the text on a website line by line. They like to give a scan to see if any of the content available if of interest or not. Such reading patterns suggest that first paragraph should contain important and catchy information. While scanning vertically users generally users generally read the first two words of the text. Visual Hierarchy and Viewing Behaviour: An eye tracking study[2] The authors of this paper aim to suggest effective improvements in the design of a web page to attract more users and to disperse important information in an effective manner. For this purpose, they have analyzed the gazing patterns of users. The author have tried to decipher the reason behind the F shape viewing pattern by most users which could be due to the arrangements of element on the interface or the task at hand. To test this they used 4 prototypes of a webpage with each having a different visual hierarchy. The prototypes differed in the form of being well structed or not and 2 had images of people and 2 did not. 48 participants were used for the study which were from different field of the industry and each one was given either a searching task or a browsing task on one of the 4 prototypes. Fixation patterns using heatmaps was used to analyze the data. It was found that users fixate more on the part of the page which is above the fold. The F shaped pattern was not apparent w ith any of the conditions as the website was more visually complex as compared to a text based simple website. The well structured and organized pages drew more attention. During searching users tend to gaze in a scattered manner with more focus on the left side of the page where the navigation links are usually located. Browsing is less scattered with few fixations time and is usually defined within the center of the interface. Faces drew more attention only when they were placed above the fold of the page and during browsing. They concluded that these insights into a users viewing pattern can help make better designs for different type of websites to attract users. No subjective ratings were used to access users comfort while dealing with the different types of interfaces. Efficiency Trust and visual appeal: Usability testing through eye tracking[5] The authors conducted a research on the efficiency, trust and visual appeal of a website and made recommendations on what kind of an interface would attract more customers to an e-commerce website and what type of user experience would make a first-time visitor a customer. The author believed that an element of social presence will give a more satisfying experience while navigating an automated website which lack humane warmth. This accompanied with a aesthetically pleasing interface will make the users trust the website more. To test this the authors came up with a set of tasks for the users and two hypothesis which were related to images of people on a website and the visual appeal of a website. 522 users were recruited for an online study and each of them were provided with a different prototype of a website. Users were asked the visual appeal and the level of trust on the website using seven point Likert scales. After performing p on the online study, authors concluded that websi tes with images of people are more visually appealing and in turn elicit a higher level of trust. It was fond that the users conduct the search from left to right. The online study was followed by an eye tracking experiment to confirm the results of the online study. They used a count heat map and a fixation heatmap. 40 were recruited for the eye tracking experiment. The experiment confirmed that images of faces are more helpful in drawing attention. Gender Preferences in Web Design: Usability Testing through Eye tracking[6] The authors of this papers tried to investigate the visual predilections of male and female users. They have tried to detect he noticeability of bricklets(small box containing useful information) based on their background colour images by male and female users. Since men and woman have different notion of attractiveness, an hypothesis was made on the noticeability of the different prototypes of the bricklets. Men have a tendency to like dark colors and women have a tendency to like light color. 36 participants were chosen for the study out of which 17 were male and 19 were female. 4 type of bricklets were designed with dark and light background color and with and without images. Tasks were designed in such a way so that the users were tested on their ability to detect certain kind of bricklets. It was found that both male and female fixate less on images and more on the bricklets without images. Female users were attracted more towards the darker background bricklets and male users w ere not biased towards a specific colour. The study concluded that what users find appealing is not necessary noticeable this was supported by the discrepancy in self report survey and the fixation duration on the bricklets by the users. Generation Y and Web Design: Usability through Eye tracking[7] The aim of the authors of this paper is to come up for better design recommendation for retail web sites to attract the millennial generation also knows as generation Y. This generation poses the strongest internet skills and spend around $200 a year on online retail. An hypothesis is made that Generation Y like large images preferably of celebrities and with search features and as little text as possible. Top 50 retail pages were selected. These pages were ranked on the characteristics posed by them based on the predilections of generation Y. A self report study and an eye tracking study was conducted to compare both the results. 99 participants were selected who possessed strong internet skills for the self report study. 9 participants were selected for the eye tracking experiment. The survey and the data provided by the eye tracking device supported the hypothesis made. Eye tracking in Web Search Tasks: Design Implications [3] The authors of this paper conducted an eye tracking usability testing for a web portal application which was developed by Oracle portal software. Seven users were selected to complete six tasks for the study. The users came across 15 screens while completing their tasks and had to spend around 360 seconds to complete one task. The authors recorded the key presses and mouse clicks on the interface and eye movements like saccades and fixations and the dwell time on the Area of Interest were diligently recorded. Every task started with a set of scenario and required the user to perform them based on his understanding. The results in this study were not in the form heatmaps but rather in the form of screen bitmap files, fixation file and object file. These files were amalgamated to perform data analysis. The study was performed in a very systematic way. The authors studied the eye movements of the users at the task level then at the screen level and then finally at the object level with the focus on Area of Interest. In-depth study was conducted regarding screen visits and distribution. The authors analyzed the pattern for navigating within and between portlets and concluded that there is an inclination for the users to notice the portlets on the left and the upper part of the screen in view. The authors tried to discover a relationship between user action, scene sequence and the data derived from the eye movement. Age-related Differences in Eye Tracking and Usability Performance: Website usability for Older Adults [8]. The authors of this paper conducted usability study of websites through eye tracking to make design recommendations which keep in mind the needs and ease of usability and navigation of older adults. 5 websites were used for the experiment. And a comparison was made on how you and old people interact with the environment. Around 3-7 young adults and 2-3 older adults were recruited. All of them a possessed a working knowledge about using the internet. The participants were given predefined tasks and their fixations were recorded using the unobtrusive eye tracking device. The participants also filled out a questionnaire to report their satisfaction level. It was found that older adults focus more on the center portion of the screen and ignore the information located on the peripheral areas. Cluttered periphery results in performance hindrance for the old users. The ignorance of the edge of the screen can be related to the cognitive decline encountered due to growing age. Older adults we re less accurate and efficient as compared to younger adults. Older adults who are ususally unfamiliar with the environment get easily distracted by unnecessary elements. Seven users are very less as compared to the recommendation of 10-30 participants made by [1]. There were often stements made by the authors that there is presently too little evidence to support the notion [3] suggesting that clearly 7 participants for the experiment was not enough and the results produced can be a threat to external validity. [1] also suggest to recruit 20% more participants in case there are problems with calibiratio of the equipment with the users. [2] used 48 users from different fields of the industry sector age not mentioned. 40 people in [5]. [6] 99 participants were recruited. [8] small number of users. Limits on generalizations made. Users were tested for their visual acuity The users were made to sign demographic, consent and disclosure forms. The authors conducted initial training tasks They used a head mounted system. Although these systems are good for tasks which may require a lot of head or body movement, they are obtrusive. They obstruct a certain portion of the of the field of view of the user and can interrupt a user in hi cognitive process or task at hand as he is constantly reminded of a apparatus being setup on his head. Since this experiment was conducted in 2002 the eye tracking instruments used that time were not technologically that advanced. Therefore, a lot of time and effort went into analyzing the data. Tape recorders were used to capture users comments and a video recorder was also used for in depth analysis. While conducting the experiment it was found that one of the users took very less time to complete the task as compared to others. The authors concluded that users learned about the interface while performing the tasks. But since one of the users showed less reaction to time to the given task at hand the inference suffers from a threat to internal validity because he possessed previous knowledge about similar interface. Threats to generalizibilty as an intrusive setup was used. Dis advantages: tedious, requires extensive data reduction, focus on micro-level behaviours, too much noise in the data. Lots of work required to narrow down on the data that is needed Eye tracking study is usually conducted where results of traditional software usability results are compared with that of the results from the eye tracking derived results. The traditional usability tests are usually done using five point Likert scale. In many experiments authors have concluded that users are inclined towards noticing the upper left side of the interface. It maybe possible that users in these experiments are used to languages that goes left to right and hence are natural disposed to look at the upper left side of the screen. If there experiments were conducted on a subset of population that are used to languages that go from right to left then there could have been different results. Most of the papers have conclude that users tend to ignore important information what is located at the bottom of the page which if below the fold. It could be father investigated that is that information is accompanied with an image of a person then would it attract users or not. While investigating the usability of an interface mostly two types of tasks were used: browsing and searching. This is because it the viewing behaviours of the users change depending on their task. In searching the users try to find a point of entry into a page and then from their he scans the near the point of entry for relevant information. In the heatmap the areas that are red could be the point of entry for those elements of the interface and the yellow and green areas in the heatmap are the surrounding locations where the users try to locate relevant information. Since the search process is majorly influenced by the factors such as, images, color and text. Designers can make use of these factors to guide the searching process of the users A trend was found that larger images attracts more attention as compared to smaller images. This can be used to attract user attention towards information that need immediate attention. Studies suggest that images of people tend to attract more attention. For [2] more prototypes of the web pages could have be formulated and compared to see if that was really true. Heat maps are created using data from several participants and are used to analyze the pattern of fixation on an area on the interface. The findings in [2] are in contrast with the one in [4] where the author has concluded on a dominant F shaped pattern. It can be absorbed what for a text based website with a simple visual hierarchy an F shaped pattern of viewing is more visible but for websites that have a complex visual hierarchy the viewing pattern in more scattered although focusing a lot on the left side if the interface which again is dominated by the users reading style form left to right. Different results will most certainly be produced with users who are habitual in reading from right to left. In general websites with good visual appeal and easy navigation elicit trust worthiness and are major contributing factors towards an enhanced user experience. [5] says that when since images attract attention, can be used to draw users attention to important information below the fold of a page. But the author of [2] contradicts this by saying that even though images of human faces were placed below they fold they attracted very little attention. [5] says that there is no effect of the gender of the image of the face on the website but in [?] notice a lot re spots on the heat map over the images of a female. Also, further studies can be conducted to see male images are more appealing than female image and which gender of the images attract the male users and which gender of the images attract the female users. The analysis of the heat maps performed by [5] was more structured as they used a standardized heatmap. Such a map puts a limit on the number of fixations to be considered as a red zone across different prototypes. Although in [5] the authors conclude that users trust level can be enhanced by the increasing visual appeal it should be noted that visual appeal is not all that matters, functionality of a website also plays a major role. the authors of [5] said that users are attracted toward the area where the images of faces were located but little fixation on the images. This is opposed by [?] where the authors have concluded that generation Y is then to fixate on the images of faces more. Then again the age difference between the participants in [5] was spread out therefore the two papers made contradictory statements. Also, since [5] is making recommendations for a e-commerce website which is mostly used by generation Y they could have narrowed down the are limit of the participants of the experiment. Papers [5] and [2] concluded that images of faces attract more attention but it maybe possible that images of different genre may be more effective. These images when paired with a lowers aesthetic quality webpage may not attract any attention at all. Keeping the ethical issues in mind [],[], and [] did not made the users sign Informed consent form and no information is provided if the participants were briefed or not. [7] suggest that generation Y is more attracted towards images of celebrities. But the study may fail external validity as it has not considered the population of the people who are not familiar with those celebrities. To extend this study a search task could have been given to the users to gain a more indepth understang of likes and dislikes of generation as done ny authorss in [2] and [3]. [7] conducted a research on generation Y but we know that baby boomers are constitute major part of the population that uses the internet. Results form [2], [7] and [5] can be combined to make recommendations for designs that would attract more users and increase user satisfaction. These designs would generally contain more images of faces, important information will be located on top left corner of the screen. To draw attention towards the part of the page below the fold images of celebrities can be used in an effective manner. Most studies concluded that users tend to focus on the left side of the interface but the studies conducted in[8] concluded that older adults ignore the left navigation area. This suggests that younger users who are more familiar with the interface know where to look at for navigation but this lack of knowledge and experience hinder the performance of an older adult. To help out the tease out the age effect designers can do a dual placement where navigation information can be placed in the center and the peripherals of the screen. All the eye tracking studies performed were under a laboratory condition. Here the users are asked to perform task in which they might be interested. These results maybe different in a real world situation when users are performing tasks of their own interest and are aware that the are not being monitored.

Essay --

Animal cruelty occurs all over the world. The human race has a major effect on the natural world, especially animals. Animal cruelty is an example of how man has taken advantage of his power. Those exhibiting cruelty towards animals have been proven to have a tendency to harbor violent psychological problems. Animal cruelty occurs all over the world. Fortunately, many countries have enacted laws and penalties to stop this harsh behavior. There are many anti-cruelty laws in the United States as well as other states. This laws prohibit torturing, beating, mutilating and unnecessary killing of animals. Also, they cover neglecting abandoning or depriving pets or farm animals of food, water or shelter. In 1822 the British parliment passed the Martin Act for animals protection, later on Richard Martin formed the society for the prevention of cruelty to animals. But the cruelty to Animals Act was not firmily established until the years of 1849 and 1854. As a matter of fact the word was finally starting to spread throughout Europe and even the United States because of this movement the American Society for the prevention of animal cruelty was later formed in the year of 1866 by Henry Bergin in New York. In addition to this in the nineteenth century many laws were passed both in Great Britain as well as the Unites States to protect the helpless, especially-children, lunatics, and domestics animals, from willful and malicious acts of cruelty. On the other hand, just as there are laws there are many weak laws that have been enforced to protect animals from cruelty. As a matter of fact not only are the laws weak, but they are also rarely enforced. The reason being is because police officers and public presecutors frequently view animal cru... ...althy individual, this is a warning.† There are deep psychological issues that lead to violent crimes against people† (cfawr). What is more shocking is that most animal abusers abuse animals for entertainment of both themselves and others, and to show their aggressiveness. In conclusion the simple of one adopting a vegetarian or minimizing the amount of animal products can prevent the death and suffering of millions of animals. There are many ways that one can prevent animal cruelty, is just a matter or wanting to do so. For example one is not so excited about chores at all, but when some one important is coming one cleans the houses, and leaves it shining, just with this much effort one needs to want to stop cruelty because it this matter is not stopped it could lead to even major problems, one does not know if this could lead to animal extinction.